Definitive Ink is a product- and strategic-development consultancy. We work with media companies and not-for-profit organizations to generate initiatives in both new and traditional media.

Recent projects include;

  • Working with the Greater Philadelphia Tourism Marketing Corporation and The Pew Charitable Trusts to create SoundAbout Philly a pioneering podcast city tour site.

  • Helping Esquire pull off a large media hoax.

  • Creating a web site for a wine writer that was nominated for a James Beard Award.

  • Managing several magazine marketing web sites for a large internet publisher.

  • Developing a strategy and prototype for a distributive publishing program for a large corporation which wants to raise public awarness about privacy online.

  • A site for a Pulitzer prize winning author and his national best-seller.

  • A issue awareness campaign featuring a poster and web site for Riverkeeper

  • Packaging a 240 page book and creating a web site for a new urban conservation not-for-profit organization.

  • Developing an online marketing strategy and program for Workman Publishing.