Joshua Mack has over 20 years of experience working with publishers, not-for-profits, authors, and marketers. He has created innovative programs ranging from: the first websites for Esquire, CosmoGirl!, and other Hearst publications; early e-book initiatives at the pioneering digital publisher Voyager; an award-winning audio tour project for the Greater Philadelphia Tourism Marketing Corporation; networks and tools for the distribution of content; an online presence for Workman Publishing’s Page-A-Day Calendar; GardenVoices, the first curated aggregation blog at a major media company and Garden Clippings an innovative social bookmarking and sharing tool. He has built award-winning sites and online strategies for authors Ron Suskind, David Wessel, Alice Feiring, and Melissa Clark. He has worked with marketers throughout his career, leading marketing programs ranging from a national photo-driven project for Coke’s Vitamin Water, exclusive mini-sites for Avon and Morrow Publishing, and an awareness project for Riverkeeper. Work with not-for profits includes developing the digital strategy for BRIC/Arts Community Media and producing an early CD-ROM for the American Museum of Natural History. Recently he has worked with multiple local publishers on tools, strategy, and sales.
Teaching Kids to Program and online education
Book and author discovery
Multi-media – apps, storytelling
Niches – things people do with passion
Online marketing for offline products
Cause related initiatives
Lists and list-making