A/B Testing – start with some goals

This is a great chart that outlines A/B testing (pages) and multi-variate testing (elements in a page) and mistakes to avoid. Think about this as you are setting up programs, keep things nimble and make budgets that will include some tweaking. This practice goes beyond landing pages to widgets, ads, and site layouts. Unbounce.com has a lot of this built into their platform and is a service worth checking out.
How To Test Your Landing Pages

Leave a Reply