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DefinitiveInk

Product and insight at the intersection of editorial, technology, and business

February 26, 2013 By joshua mack Leave a Comment

4 Ways Brands Can Plan for Content Success | Digiday

Think of it this way: When you add a content strategist at the end of your process, it’s like designing the book jacket, creating the binding and the PR campaign before you’ve even written the novel, devised the chapters, thought of the way your story will be told.

via 4 Ways Brands Can Plan for Content Success | Digiday.

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