Think of it this way: When you add a content strategist at the end of your process, it’s like designing the book jacket, creating the binding and the PR campaign before you’ve even written the novel, devised the chapters, thought of the way your story will be told.

via 4 Ways Brands Can Plan for Content Success | Digiday.

Forty is not the new thirty.
Thirty is not the new twenty.
Creativity is the new youth.
– Will.i. am from the Black Eyes Peas